--- title: "Shopware use cases: product data with the PIM" description: "Use cases for Shopware 6: bulk edit products, generate variants, AI texts, translations, import, feeds, SEO URLs and approvals, explained step by step." url: https://pim-shopware.de/en/use-cases.html language: en --- # Shopware use cases: product data step by step Use cases for the typical tasks in Shopware product maintenance: what Shopware does by default, where it reaches its limits and how you solve the task with PIM for Shopware. ## By industry ### Shopware PIM case study: cat-on How Berlin manufacturer cat-on maintains around 110 products in three languages and saves up to 96 % of the time per product. Shopware PIM case study: cat-on ### Shopware PIM case study: LEPPER marine How LEPPER marine maintains around 23,950 boat and ship equipment products and creates 100 products in 10 minutes instead of half a day. Shopware PIM case study: LEPPER marine ### Shopware PIM case study: TopSpeed table tennis How TopSpeed table tennis maintains around 2,000 products and 8,000 variants in two languages with the PIM, using AI texts and one-click translations. Shopware PIM case study: TopSpeed table tennis ### PIM for electrical and plumbing wholesale on Shopware PIM for electrical and plumbing wholesale on Shopware: import DATANORM 4.0 and 5.0, match supplier lists by EAN or manufacturer number and maintain tier prices. PIM for electrical and plumbing wholesale on Shopware ### PIM for fashion and apparel shops on Shopware PIM for fashion and apparel shops on Shopware: generate variants from colour and size, maintain prices and stock in the matrix and transfer images to variants. PIM for fashion and apparel shops on Shopware ### PIM for furniture and home shops on Shopware PIM for furniture and home shops on Shopware: maintain properties, dimensions and delivery times in bulk, assign essential features and create category texts. PIM for furniture and home shops on Shopware ### PIM for spare parts and tech shops on Shopware PIM for spare parts and tech shops on Shopware: find products by EAN and manufacturer number, filter across many fields, maintain stock and accessories in bulk. PIM for spare parts and tech shops on Shopware ### PIM for B2B shops on Shopware PIM for B2B shops on Shopware: tier prices per price rule, minimum purchase and purchase steps, an approval workflow and finely graded permissions for the team. PIM for B2B shops on Shopware ### PIM for multilingual and international Shopware shops PIM for multilingual and international Shopware shops: find missing texts per language, translate with DeepL or AI and run feeds per sales channel and language. PIM for multilingual and international Shopware shops ### Shopware product data in Excel: limits and alternative Shopware product data in Excel: where export, spreadsheet and re-import are strong, where the approach hits its limits and how the PIM adds to it. Shopware product data in Excel: limits and alternative ## Bulk maintenance and prices ### Shopware 6 bulk editing: edit products in bulk Bulk edit Shopware products: change delivery times, categories, status, texts and custom fields for hundreds of articles in one run, with a snapshot to undo. Shopware 6 bulk editing: edit products in bulk ### Bulk change Shopware prices Bulk change Shopware prices: by percentage, by amount, from the purchase price, set list prices, link tier prices to the base price, with a snapshot to undo. Bulk change Shopware prices ### Shopware list price Display the Shopware list price, set it for many products and import it: why it is sometimes missing, how to maintain the lowest price of the last 30 days and how to find wrong list prices. Shopware list price ### Shopware tier prices: percent instead of fixed amounts Maintain Shopware tier prices: tiers with savings in percent, automatic updates, rounding to x.95 or x.99, the row from 1 and defined tiers for many products. Shopware tier prices: percent instead of fixed amounts ### Bulk update Shopware stock and available stock Bulk update Shopware stock: set, increase or deduct stock, select products via filters and presets, include variants and go back with a snapshot if needed. Bulk update Shopware stock and available stock ### Bulk assign Shopware properties and categories Bulk assign Shopware properties and categories: properties, categories, tags, main category and cross-selling for many products in a single bulk edit run. Bulk assign Shopware properties and categories ### Shopware cross-selling for many products Bulk maintain Shopware cross-selling: create cross-selling groups for many products at once, transfer them to variants and import them via CSV with product numbers. Shopware cross-selling for many products ### Bulk assign Shopware tags Assign or remove Shopware tags for many products at once: in bulk editing and via CSV. For campaigns, dynamic product groups, rules and feeds. Bulk assign Shopware tags ### Change Shopware 6 variant prices, even for many variants Shopware variant prices and stock: variant matrix for price, stock and active, inline editing in the list, inheritance from the parent and copying to variants. Change Shopware 6 variant prices, even for many variants ### Activate, deactivate or delete Shopware products in bulk Deactivate, activate or delete Shopware products in bulk: set status, clearance sale and top seller for whole ranges with filters, presets and a snapshot. Activate, deactivate or delete Shopware products in bulk ### Change Shopware sales channel visibility in bulk Change Shopware sales channel visibility in bulk: assign channels, choose the level, find products without a channel and copy the visibility to variants. Change Shopware sales channel visibility in bulk ### Maintain Shopware custom fields and change them in bulk Maintain Shopware custom fields and change them in bulk: per language in the detail view, via bulk edit, clear fields and exchange them as cf_ CSV columns. Maintain Shopware custom fields and change them in bulk ### Change Shopware delivery time, tax rate and manufacturer in bulk Change Shopware delivery time, tax rate and manufacturer in bulk: filter missing values, switch the tax class (gross stays) and maintain them via CSV by name. Change Shopware delivery time, tax rate and manufacturer in bulk ### Maintain Shopware unit price, content quantity and pack unit Maintain the Shopware unit price, content quantity and pack unit: understand the fields, set them for many products via bulk edit and via CSV with unit names. Maintain Shopware unit price, content quantity and pack unit ## Products and variants ### Create and generate Shopware 6 variants Generate Shopware variants: turn properties such as size and colour into complete variant sets, with your own patterns for SKU and name plus a live preview. Create and generate Shopware 6 variants ### Create and duplicate Shopware 6 products Create and duplicate Shopware products: guided creation with number range, copies with selectable variant inheritance and a shop preview of inactive products. Create and duplicate Shopware 6 products ### Set the Shopware release date for many products Set the Shopware release date for many products and per variant: in bulk editing, via CSV and in the feed. For new arrivals, seasonal goods and products available only later. Set the Shopware release date for many products ### Shopware warranty and essential features: label, templates, inheritance Shopware warranty and essential characteristics: GARAN label from Shopware 6.7.14, warranty months and confirmation, templates, inheritance and bulk edit. Shopware warranty and essential features: label, templates, inheritance ### Shopware image alt texts and file names: maintained right on the product Shopware image alt texts: maintain alt text, title and file name right on the product, upload images, set the cover, copy to variants and load via CSV. Shopware image alt texts and file names: maintained right on the product ## Texts, languages and SEO ### AI product descriptions for Shopware AI product descriptions for Shopware: create descriptions and meta fields with ChatGPT, Claude, Mistral or Gemini in the admin, per language and sales channel. AI product descriptions for Shopware ### AI SEO texts for Shopware: meta titles, meta descriptions and keywords AI SEO texts for Shopware: meta titles, meta descriptions and keywords with length limits, a master prompt and template variables for many products at once. AI SEO texts for Shopware: meta titles, meta descriptions and keywords ### Translate Shopware products Translate Shopware products: DeepL and AI right in the admin, copy texts from the default language, filter missing translations, CSV with all languages. Translate Shopware products ### Translate Shopware properties Translate Shopware properties: options without a translation are highlighted and translated right away, checked against the languages of the sales channels. No more mixed languages in the filter. Translate Shopware properties ### Shopware: different product texts per sales channel Different product texts per sales channel in Shopware: with a language of its own per channel that inherits from German. Guide with setup, AI texts, CSV export and feeds per channel. Shopware: different product texts per sales channel ### Shopware category texts and category SEO Shopware category SEO: maintain category texts, meta title, meta description and SEO URL in the tree, create them with AI, translate them, use CSV. Shopware category texts and category SEO ### Change a Shopware category URL Change a Shopware category URL without losing rankings: set the slug per sales channel and language, the old URL stays as a 301 redirect and Shopware does not overwrite it. Change a Shopware category URL ### Regenerate and change Shopware 6 SEO URLs Generate and change Shopware SEO URLs: URL patterns with the full category path, a pattern per shop, 301 for old URLs, conflict check and a console command. Regenerate and change Shopware 6 SEO URLs ### Shopware SEO URL patterns per shop Shopware SEO URL patterns per shop: how product URLs should be structured, six example patterns from category path to product number, a pattern of its own per sales channel and variant URLs. Shopware SEO URL patterns per shop ## Import, export and feeds ### Import Shopware products: file, mapping, preview and the way back Import Shopware products: CSV, Excel, XML or DATANORM via upload or URL, column mapping with preview, validation, strict mode and a change log with undo. Import Shopware products: file, mapping, preview and the way back ### Import Shopware 6 prices Import Shopware 6 prices: update selling prices, list prices and purchase prices via CSV or Excel, with preview, matching by product number or EAN and undo. Import Shopware 6 prices ### Import Shopware 6 variants Import Shopware 6 variants: assign variants to the parent product via CSV or Excel, specify options such as colour and size, create missing options automatically. With preview and undo. Import Shopware 6 variants ### Import Shopware 6 images Import Shopware 6 images: assign product images via CSV by image URLs, set the cover image, add or replace images. Plus drag and drop, alt texts and transferring images to variants. Import Shopware 6 images ### Shopware CSV import with translations Shopware CSV import with translations: all languages in one file, automatic column detection, validation before writing and undo via snapshot in the admin. Shopware CSV import with translations ### DATANORM import for Shopware 6 DATANORM import for Shopware 6: read supplier data in format 4.0 and 5.0 straight into Shopware, with preview, dry run and protection against overwrites. DATANORM import for Shopware 6 ### Shopware 6 import/export not working Shopware 6 import or export not working? The most common causes from special characters and separators to missing categories, and how the PIM shows errors before the import and undoes them. Shopware 6 import/export not working ### Replacement for Import/Export Advanced in Shopware 6 Replacement for Import/Export Advanced in Shopware 6: import and export products, variants, prices, images and translations via CSV or Excel, with profiles, preview and undo. Replacement for Import/Export Advanced in Shopware 6 ### Export Shopware products: CSV with profiles, filters and all languages Export Shopware products: CSV with free column choice, seven profiles, all languages, filtered products and presets, ready for Excel with BOM and decimal comma. Export Shopware products: CSV with profiles, filters and all languages ### Create a Shopware Google Shopping feed Create a Shopware Google Shopping feed: a product feed for Google, portals and ERP with the feed generator, as CSV, XML or JSON, with filter presets. Create a Shopware Google Shopping feed ### Create a Shopware PDF catalogue Create a Shopware PDF catalogue: catalogues and price lists straight from your product data, in the design of your shop, with QR codes, customer group prices and a catalogue page in the shop. Create a Shopware PDF catalogue ### Shopware marketplace integration Amazon, eBay, OTTO, Kaufland, Zalando, Mirakl, Galaxus and CHECK24 straight from the PIM: AI categories, discounts, orders and returns in Shopware. Shopware marketplace integration ### Shopware Kaufland integration Shopware Kaufland integration in the PIM: list products on Kaufland, own AI texts, price and stock sync every 10 minutes, orders in Shopware. Try free for 14 days. Shopware Kaufland integration ### Shopware eBay integration Shopware eBay integration in the PIM: listings via the eBay Inventory API with your business policies, titles up to 80 characters by AI, stock sync and orders in Shopware. Shopware eBay integration ### Shopware OTTO integration Shopware OTTO integration in the PIM: products on OTTO Market with brand, category, shipping profile and GPSR data, AI texts, stock sync and orders in Shopware. Shopware OTTO integration ### Shopware Amazon integration Shopware Amazon integration in the PIM: attach offers to Amazon products by EAN or create new products via product types, FBA, Buy Shipping, returns and orders in Shopware. Shopware Amazon integration ### Shopware Zalando integration Shopware Zalando integration in the PIM: prices and stock via the zDirect API, sale prices from scheduled discounts, Zalando orders in Shopware. Try free for 14 days. Shopware Zalando integration ### Shopware Mirakl integration Shopware Mirakl integration in the PIM: offers on Conrad, MediaMarkt and Saturn, Decathlon, Douglas, Bauhaus, Hornbach, OBI and other marketplaces, orders, returns and invoices. Shopware Mirakl integration ### Shopware Galaxus integration Shopware Galaxus integration in the PIM: product data, prices and stock for Galaxus Germany and Switzerland as files in the Galaxus template, updated every 15 minutes. Try free for 14 days. Shopware Galaxus integration ### Shopware CHECK24 integration Shopware CHECK24 integration in the PIM: offer file with product data, images, properties, price and stock for the CHECK24 marketplace, updated every 15 minutes. Try free for 14 days. Shopware CHECK24 integration ### Shopware price list as PDF Create a Shopware price list as PDF: price table with product numbers and variants, prices per customer group, visible to logged-in dealers only. Catalogues add-on for the PIM. Shopware price list as PDF ### Shopware product data sheet as PDF Offer a Shopware product data sheet as PDF on the product page: with images, prices, properties, variants and QR code, position and details freely selectable. Catalogues add-on for the PIM. Shopware product data sheet as PDF ## Organisation, quality and security ### What is a PIM for Shopware? Basics and a PIM without an extra system What is a PIM for Shopware? The basics of product information management, how it differs from a separate PIM system and how a PIM works without extra system. What is a PIM for Shopware? Basics and a PIM without an extra system ### Pimcore and Shopware: external PIM or PIM in the Shopware admin? Pimcore and Shopware or a PIM in the Shopware admin? A factual comparison of operation, data storage and synchronisation, with decision guide and FAQ. Pimcore and Shopware: external PIM or PIM in the Shopware admin? ### PIM systems for Shopware compared: costs of Akeneo, Pimcore, Plytix and more What do Akeneo, Pimcore, Plytix, AtroPIM and Ergonode really cost, including connector and operation? Prices, total cost and decision guide. PIM systems for Shopware compared: costs of Akeneo, Pimcore, Plytix and more ### Akeneo alternative for Shopware 6 Akeneo alternative for Shopware 6: when a PIM directly in the Shopware admin is enough, what Akeneo costs with a connector and what the end of support for the Community Edition means. Akeneo alternative for Shopware 6 ### Filter Shopware products: custom filters, AND/OR and presets Filter Shopware products: text, number and yes/no filters with AND or OR, variants, missing texts and presets for bulk edit, feeds and category assignment. Filter Shopware products: custom filters, AND/OR and presets ### Check Shopware data quality: find products without image or description Check Shopware data quality: find products without image, description, price or meta data, with the PIM dashboard, a completeness score and quality filters. Check Shopware data quality: find products without image or description ### Manage Shopware categories: the whole tree in one window Manage and edit Shopware categories: tree per sales channel, drag and drop, duplicate including subcategories, bulk actions with history and a JSON backup. Manage Shopware categories: the whole tree in one window ### Import and export Shopware categories Import and export Shopware categories: the whole category tree via CSV with path, texts in all languages and custom fields, with preview and JSON backup. Import and export Shopware categories ### Shopware product approval workflow: review first, then go live Shopware product approval workflow: products only go live after review, with statuses, approvers, bulk approval and a complete log of who approved what. Shopware product approval workflow: review first, then go live ### Undo changes in Shopware: snapshots, change log and history Undo changes in Shopware: snapshots before every bulk edit, a diff view,"Undo last import" in the CSV window and a change history for every product. Undo changes in Shopware: snapshots, change log and history ### Shopware product change history Shopware product change history: who created, changed or approved a product and when? A log per product with user and time, plus snapshots, import log and approval log. Shopware product change history ### Shopware user permissions, super admin and hiding features Shopware user permissions for product data: four PIM roles, super admins, 17 feature switches, visibility switches, edit lock and approval authorized users. Shopware user permissions, super admin and hiding features ### Customise the Shopware product form Customise the Shopware product form: show and hide fields, set required fields and change the order of sections, separately for products, variants and the quickview. Customise the Shopware product form ### Protect Shopware texts from ERP and interface overwrites Protect Shopware texts from ERP overwrites: the external system guard remembers maintained names, descriptions and meta texts and restores them automatically. Protect Shopware texts from ERP and interface overwrites ### JTL-Wawi and Shopware: protect texts JTL-Wawi and Shopware: product texts, SEO texts and channel languages maintained in Shopware are lost with the JTL sync. How the PIM protects them and restores them automatically. JTL-Wawi and Shopware: protect texts ## Shopware explained ### Shopware PIM comparison: standard, plugin or external PIM? What the Shopware standard can do, what a PIM in the admin adds and when an external PIM fits: table, checklist and decision guide. Shopware PIM comparison: standard, plugin or external PIM? ### Shopware variant inheritance explained: when variants inherit and when not Shopware variant inheritance explained: which fields variants inherit, why images and properties go missing and how the PIM shows and copies deviations. Shopware variant inheritance explained: when variants inherit and when not ### Shopware SEO URL template explained: how product URLs are created Shopware SEO URL template explained: Twig template per sales channel, reindexing, canonical URL and 301, plus the two-generator system of PIM for Shopware. Shopware SEO URL template explained: how product URLs are created ### Shopware advanced prices, price rules and tier prices Shopware price rules and tier prices explained: rule builder, price rule priority, tiers from a quantity, the row from 1 and the percent target in the PIM. Shopware advanced prices, price rules and tier prices ### PIM vs. ERP in Shopware: who maintains what? PIM, ERP and Shopware admin: who maintains what? A clear split of roles for product data, with external system protection, CSV, feeds and approval. PIM vs. ERP in Shopware: who maintains what?