The missing Product Information Management for Shopware 6.

Strong on longer, nuanced texts

Own API key, own model choice, own tone default - completely independent.

Models: Sonnet 5 · Sonnet 4.6 · Opus 4.8 · Fable 5 · Haiku 4.5

Fast, cost-effective generation

Proven for large volumes. Own key/model/tone configuration here too. Connection test directly in the admin.

Models: GPT-5.6 (Sol/Terra/Luna) · GPT-5.5 · GPT-5.4 · GPT-5 mini · GPT-5 nano · GPT-4.1 mini

Strong European models

Good value, own key/model/tone default, connection test in the admin.

Models: Mistral Large 3 · Medium 3.5 · Small 4

Very fast flash models

Large context windows, own key/model/tone default, connection test in the admin.

Models: Gemini 3.1 Pro · 3.5 Flash · 3.1 Flash-Lite

All configurable in parallel

When several providers are active, pick the right one per call in the generator modal - Claude for the demanding main description, a flash model for fast meta data, for example.

Individual texts per channel & language

Each channel-language combination gets unique texts. Or generate once and clone to all languages - you decide per run.

Five style templates

Professional, casual-modern, premium/luxury, technical-factual or emotional-promotional. Set a default per provider, override per generation.

You control what the AI sees

Which product data flows into the prompt? Name, manufacturer, properties, category, price - selectable via chip. Plus own keywords for SEO focus.

AI in bulk too

Activatable per provider: all four AI providers can also generate texts for many products simultaneously in bulk-edit - with concurrency control against rate limits.

Review first, then apply

Generated texts appear in preview mode first. You review, optionally create snapshots, then apply to the product. "Overwrite existing" is optional.

Copy from the default language

A channel with its own language but no own texts? Name, description, meta fields and keywords can be copied over from the default language - only then does the AI have something to rewrite in that language. By default only empty fields are filled.

The product name as well

Besides description, meta title, meta description and keywords, the AI now also writes the product name - for ChatGPT as well as Claude. Not preselected, so existing names are not overwritten by accident.

Saved in batches instead of product by product

Generated texts are collected and saved in blocks: for 2000 products the number of save operations drops from over 2000 to around 40. On request limits the run waits and retries automatically.

Parents + variants in one listing

Display in the format Products: 153 (Variants: 543) - separated, above and below the pagination.

• Expand variants inline directly in the table
• Badge with variant count per product
• Lazy-loading: variants load only when expanded

Edit directly in the row

Stock, price, EAN, manufacturer number and weight edit directly in the listing row - also for variants. Click the value, change, done.

• Active toggle per product
• Read-back verification after save
• Warning when Shopware discards the value

Master data in a modal - no detail switch

Quickview icon in the row opens a compact modal with all key master data, prices, stock and SEO. Ideal for serial maintenance.

• Prices (gross/net), purchase price, omnibus price
• Stock, closeout, free shipping
• SEO & description - sections show/hide per config

Filters with AND / OR

Combine arbitrary filter conditions. Also across variant fields - search automatically traverses parent and child fields.

• 9 operators: contains, equals, starts with, greater/less, empty, …
• AND/OR combination by click
• Variant-aware: also matches parents with matching variants

Save and load filter presets

Define frequent filter combinations once, restore with a click - perfect for recurring maintenance.

• Unlimited presets per user
• Filter chips in the header stay visible
• Complete filter state is saved

Native list virtualisation

For large lists (1000+) the browser only renders visible rows - via content-visibility: auto. Smoother scrolling without UI change.

• Row count: 10 / 25 / 50 / 100 / 200 / 500
• Sticky pagination above and below
• Quick-scroll-to-top button

Find missing translations precisely

The "translation missing" filter is resolved server-side against exactly the selected language - with the variants name missing, description missing or both. The filter chip names the language checked, for example "Translation: name missing (Alpendampf DE)".

Inheritance is taken into account

If a text only exists on the parent language it still applies in the storefront. Filter and completeness therefore check the whole language chain, and completeness follows the language of the selected sales channel instead of the system language.

Leaner queries for variants

When expanding, only the fields the list actually shows are loaded, and completeness arrives ready-made from the server - following the same rule as the filter. Description and meta texts of every variant no longer travel to the admin.

What's bulk-editable

• Name, description, meta title, meta description, keywords
• Active status, manufacturer, tax rate, delivery time
• Sales price (gross/net), tier prices, list price
• Purchase price gross + net separately - the other value is automatically calculated via the tax class
• List price/RRP, lowest 30-day price (Omnibus)
• EAN, manufacturer number, dimensions, weight
• Base price (content quantity + base unit), product unit
• Stock, restock time
• Categories, main category per sales channel, tags
• Properties, sales channel visibility, cross-selling
• Custom fields (also per language)

From parent to all variants

Dedicated action: transfer description, tier prices, cross-selling, images and SEO from parent to all variants. Also in bulk mode for multiple parents.

Before-state + one-click revert

Every bulk-edit creates a snapshot. Visible in the audit log, revertible anytime.

• 22 of 25 fields fully snapshot-capable
• Also translation changes per language
• Diff display before/after per product

Progress in real time

Even with 500+ products, no black-box feeling: live counter, phase indicator (snapshot / apply), ETA calculation and cancel button mid-operation.

Source: selection or preset

The bulk operation can be based on manual selection or a saved preset - thousands of products at once is no problem.

• From current selection: selected rows
• From preset: all filter-matching products
• With/without variants
• Variants only (with filter restriction)

Complete overview of all active filters

Before every bulk-edit, all preset filters are displayed as readable chips: manufacturer, categories, tags, properties, stock, price, weight, date ranges, visibility, tax class and more. IDs are resolved to clear names. "No filters active" with red border as warning.

Required-field errors as clickable modal

Save with empty required fields: instead of a wall of warning banners, a modal opens listing all errors. Clicking an error jumps directly to the relevant section - it expands, the field is briefly highlighted with an indigo outline.

Add property translations on the spot

Options without a translation are marked and counted - the pencil icon lets you enter the translated name immediately, several languages at once, without leaving the Shopware property catalogue. The check runs against the languages of the assigned sales channels.

Also assign to the master product

A checkbox additionally writes the selected properties to the parent product of the affected variants, and removes them there in removal mode. That way master product and variants never drift apart.

Clear custom fields selectively

Besides master data, SEO and link fields, custom fields can be cleared as well - per language and with a snapshot, so it stays reversible. Deliberately selected individually rather than with a select-all switch.

One search for properties and options

Instead of two separate search fields: a single search at the top filters properties and options simultaneously. Type "red" and all groups with the option "red" remain visible while matches on the right are highlighted.

SKU + name as separate accordions

Instead of raw inputs side by side: two dedicated accordions. Collapsed they show the current pattern as a chip; expanded the input appears with clickable variable chips.

• Variables: {number}, {option1}, {parentName}, {group1}, {counter}
• Live preview of the first 8 combinations
• Config matrix as default, override per operation

Bulk prices and stock in one table

Instead of opening variants one by one: all of them in a matrix. One axis shows the first property (e.g. colour), the other the second (e.g. size). Each cell offers price and stock for direct editing.

• Inline edit for price, stock, EAN, MPN
• Property sorting via drag-and-drop
• Optional: apply parent values to empty cells

Variant deletion with order check

Delete existing variants but only those without orders. Prevents accidentally discarding active variants.

• Mode "Safe": only variants without orders
• Mode "All": entire variant structure
• Confirmation dialog with count

Transfer properties and images to variants

As soon as a variant has an own value it inherits nothing in that field - which is why fewer properties or no image at all sometimes appear in the storefront. Two buttons add the missing properties, or create own image assignments including the cover image.

Spot deviations immediately

Properties that only sit on variants are highlighted in orange, affected groups get a dot and the counter bar states the number. Groups without "display on product detail page" are marked "not in storefront".

Choose inheritance when duplicating

When duplicating a variant product, a dialog asks which fields the variants should inherit: images, name, price, weight, EAN. The new master product receives its own correct SEO URL instead of pointing at the original through its main variant.

Built-in export profiles

Predefined column sets for typical use cases - usable immediately, adjustable, saveable as new profile.

• Master data, SEO, images, prices & stock
• Properties & custom fields, cross-selling
• Custom profiles per user

Each field as its own column

Custom fields activated in the config matrix get their own column in the export (cf_myField). On import they are recognised directly - no more JSON blob.

Unit as readable name instead of UUID

Column "Unit (name)" exports "Litre" or "Kilogramm" instead of UUID. On import the name is automatically resolved to the correct Shopware unit ID - Excel-friendly.

By SKU or EAN

For fields normally requiring a UUID (parentId, mainVariantId): UUID, SKU or EAN possible. Lookups are cached - no duplicate hits.

Batch sync with progress

Everything via the Shopware sync API in batches - even 10,000 products in a few minutes. With live counter, phase indicator and ETA.

• Match by SKU / ID / EAN
• Create new products OR update existing
• Custom field JSON is merged, not overwritten

Import only for super admins

The CSV modal automatically hides the import tab for non-super-admins. Export permission also granularly controllable.

Drag-and-drop your layout

The order of sections in the product detail view (master data, prices, media, SEO, …) and in the variant modal can be freely set via drag-and-drop. Sections without active fields are hidden automatically.

New products: tax default applied automatically

When creating a new product, the first tax rate from the system is preselected (sorted by position ASC). Gross/net calculations work immediately, no extra click needed.

Ctrl+K · cross-tab search

Quick search through all tabs of the config page. Match counter per tab, auto-scroll to first hit, ↑/↓ navigation.

Personal view per maintainer

Column configuration, page size, filter presets, AI tone - everything is stored per user. Multiple maintainers work in parallel with their own view on the same data.

Complete change history

Every bulk operation, every CSV import batch, every snapshot action lands in the audit log with user, timestamp and before/after values.

Approval workflow for products

Optional: products can be set to "pending" and must be approved before activation - e.g. after bulk import.

Granular permission system

Who can do what? Bulk-edit, CSV import/export, AI generation, delete, snapshots, approval - each action separately grantable.

One-click restore

Directly from the audit log: roll back a snapshot. Complete product states before the operation are restored.