AI product descriptions for Shopware
AI product descriptions for Shopware: generate descriptions, meta titles, meta descriptions and keywords right in the Shopware admin, with ChatGPT, Claude, Mistral or Gemini, per language and sales channel.
- Four providers: ChatGPT, Claude, Mistral and Gemini, plus DeepL for pure translation, with your own API keys and no markup.
- A master prompt applies to all providers and all runs; length targets per field drive prompt and token budget.
- Generated are product name, description, meta title, meta description and keywords, per language and sales channel.
- In the detail view texts first appear in preview; in bulk edit ChatGPT, Claude and DeepL are available, secured by a snapshot.
- Always the latest models: the model selection is maintained continuously. New models from OpenAI, Anthropic, Mistral and Google arrive in the config matrix with the plugin updates.
- The description is still a single sentence
- Choose context, target fields, tone and languages
- Name, description and SEO texts, ready to use
- Applied to the product with one click
Product texts are the work that gets left behind in every shop: technically correct but not selling, missing entirely in the second language, meta fields empty. The PIM plugin connects four AI providers directly and creates the texts where the products are maintained anyway, individually with all four providers or through bulk edit with ChatGPT, Claude and DeepL for thousands of articles.
AI product descriptions in Shopware: four providers, your own keys
- Anthropic Claude: longer, nuanced texts and brand voice
- OpenAI ChatGPT: fast, cost-effective generation at volume
- Mistral AI: strong European models
- Google Gemini: very fast flash models
- DeepL in addition for pure translations
All providers can be configured in parallel and switched per call in the detail view; in bulk edit ChatGPT, Claude and DeepL are available. You store your own API keys and pay the provider directly, there is no markup and no intermediate service.
You control what the AI sees
Context chips determine which product data goes into the prompt: name, manufacturer, properties, category, price. Your own keywords for the SEO focus come on top. Existing descriptions are passed as structured plain text with up to 4000 characters, so dimensions, materials, certificates and warnings are preserved instead of being lost.
Master prompt and length targets
A master prompt in the configuration travels with every request, regardless of the provider and regardless of whether the text is created in the detail view or in bulk. Salutation, brand spelling, mandatory information or forbidden phrasings are set centrally once.
On top of that come length targets per field in words and characters. Defaults are 120 characters for the product name, 60 for the SEO title, 155 for the meta description and 250 words for the description, the lengths search engines usually display in full. The values go into the prompt and drive the token budget at the same time.
Multilingual, without idling
If a sales channel uses its own language, no own texts exist there at first, the AI would have nothing to rewrite. The function "copy from default language" first transfers name, description and meta fields into the target language; on request the AI rewrites them in the same step. By default only empty fields are filled.
From practice: How cat-on maintains texts in three languages and saves up to 96 % of the time per product.Read the story
Customer review“The integrated AI text generation is particularly strong. Product texts can be created, optimised and cleanly worded very quickly. Translation into several languages with DeepL works excellently.”
AI product descriptions without Shopware AI Copilot
Shopware ships its own AI features with the AI Copilot. According to Shopware they are included from the Rise plan, and for the Community Edition the Copilot is a paid add-on. The PIM takes a different route:
- Any edition: the AI texts in the PIM also run in the Community Edition, without changing your Shopware plan.
- Your own keys: you only pay for usage directly at the provider, with no surcharge.
- For many products: descriptions, meta data and translations are created in bulk editing for whole categories.
As of October 2026, source: shopware.com/en/pricing.
What's next
All fields, models and settings are described in the AI text generation documentation. How to roll the generation out across thousands of articles is shown on bulk edit Shopware products.